Music has been an integral part of commercials since the early days of advertising. It helps to set the tone, create an emotional connection with the audience, and make the product or service more appealing. But what type of music do commercials use? In this article, we will explore the various musical genres that are commonly used in commercials and delve into the instruments that are often featured in commercial gigs. From upbeat pop tunes to soothing classical melodies, we will take a deep dive into the world of commercial music and discover why certain genres and instruments are chosen to sell products to the masses. Get ready to explore the fascinating world of commercial music and learn why it’s not just about the message, but also the music.

What is a Commercial Gig Instrument?

Definition and Explanation

A commercial gig instrument is a type of musical instrument that is specifically designed for use in commercial settings, such as advertising and marketing. These instruments are typically used to create catchy and memorable jingles, slogans, and other musical elements that are used to promote products and services.

One of the key features of commercial gig instruments is their versatility. They are designed to be able to produce a wide range of sounds and styles, from upbeat and energetic to more mellow and contemplative. This allows them to be used in a variety of different contexts, from high-energy pop songs to more subtle and introspective ballads.

Another important aspect of commercial gig instruments is their ease of use. Many of these instruments are designed to be user-friendly, with simple controls and intuitive interfaces that make it easy for even beginners to create professional-sounding music. This makes them ideal for use in commercial settings, where time and resources are often limited.

Overall, commercial gig instruments play a crucial role in the world of advertising and marketing. By providing a wide range of sounds and styles, they allow businesses to create memorable and effective advertising campaigns that resonate with consumers and help drive sales.

Types of Commercial Gig Instruments

Commercial gig instruments are specialized musical instruments designed specifically for commercial use. They are not limited to traditional musical instruments but also include electronic instruments, samplers, and other equipment used in the production of music for commercials. The following are some of the types of commercial gig instruments commonly used in the industry:

• Synthesizers: Synthesizers are electronic musical instruments that generate sound by combining different waveforms and filters. They are often used in commercials to create a wide range of sounds, from futuristic to nostalgic.
• Drum machines: Drum machines are electronic instruments that generate drum sounds, providing a rhythmic foundation for commercial music. They are used in a variety of genres, from rock to hip-hop to electronic dance music.
• Samplers: Samplers are devices that allow users to record and play back sounds. They are commonly used in commercials to create unique soundscapes and textures.
• Sequencers: Sequencers are electronic instruments that enable users to create complex patterns of sound and rhythm. They are used in a variety of genres, from ambient to techno to house.
• Processors: Processors are devices that modify the sound of other instruments or audio sources. They are used in commercials to add effects, such as reverb, delay, and distortion, to enhance the overall sound of the music.
• Controllers: Controllers are devices that allow users to control electronic instruments and other devices. They are used in commercials to manipulate sound and create unique effects.

Overall, commercial gig instruments play a crucial role in the production of music for commercials. They allow composers and producers to create a wide range of sounds and textures, helping to enhance the emotional impact of the music and engage the audience.

Why Do Commercials Use Music?

Psychological Effects of Music in Advertising

The use of music in advertising is a deliberate strategy employed by advertisers to create a specific emotional response from consumers. Research has shown that music has a profound psychological impact on human behavior, and this impact can be harnessed to influence consumer behavior.

One of the key reasons why music is used in advertising is to create a memorable experience for consumers. Music has the ability to evoke strong emotions and memories, and when these emotions are associated with a particular product or brand, they can help to create a lasting impression in the consumer’s mind.

Additionally, music can be used to create a specific mood or atmosphere that is associated with a particular product or brand. For example, slow and relaxing music might be used to promote a luxury product, while upbeat and energetic music might be used to promote an active lifestyle product.

Another important aspect of the psychological effects of music in advertising is the way that it can be used to create a sense of familiarity and trust. Familiar music can help to create a sense of comfort and familiarity with a brand, which can increase the likelihood that consumers will choose that brand over competitors.

Furthermore, the use of popular or well-known music in advertising can help to create a sense of credibility and trust. If a brand uses a song that is already familiar to consumers, it can help to create a sense that the brand is trustworthy and established.

Overall, the psychological effects of music in advertising are significant, and understanding these effects can help advertisers to create more effective and persuasive advertising campaigns. By leveraging the power of music to create emotional connections with consumers, advertisers can increase the likelihood that consumers will choose their products over competitors.

Benefits of Using Music in Commercials

Using music in commercials can provide several benefits for businesses, as it can help to:

• Enhance the emotional impact of the advertisement: Music has the power to evoke strong emotions in people, and it can be used to create a specific mood or atmosphere in a commercial. This can help to make the advertisement more memorable and engaging for viewers.
• Create a sense of familiarity: Using well-known or popular songs in commercials can help to create a sense of familiarity and connection with the audience. This can help to build brand recognition and increase the likelihood that viewers will remember the advertisement.
• Set the tone for the advertisement: The type of music chosen for a commercial can help to set the tone for the advertisement and convey a particular message or tone. For example, using fast-paced and upbeat music can create a sense of energy and excitement, while using slow and melodic music can create a sense of calm and serenity.
• Increase the appeal of the advertisement: Music can be used to make an advertisement more visually appealing and engaging. For example, using a catchy and memorable melody can help to make the advertisement more enjoyable to watch, and it can increase the likelihood that viewers will watch the advertisement in its entirety.
• Enhance the credibility of the advertisement: Using music that is associated with positive emotions or experiences can help to enhance the credibility of the advertisement and make it more persuasive. For example, using music that is associated with happiness or success can help to create a positive impression of the brand or product being advertised.

Overall, using music in commercials can be a powerful tool for businesses, as it can help to create a strong emotional connection with viewers and increase the likelihood that they will remember and engage with the advertisement.

The Most Popular Musical Genres Used in Commercials

Rock and Pop Music

Rock and pop music are two of the most commonly used musical genres in commercials. They are often chosen for their upbeat, catchy, and energetic qualities, which can help to capture the attention of viewers and create a memorable advertisement.

One reason why rock and pop music are so popular in commercials is that they are widely appealing to a broad audience. These genres have a wide range of styles and subgenres, which means that they can be easily tailored to fit the needs of different products and services. For example, a commercial for a high-energy sports drink might feature a rock song with a fast tempo and driving guitars, while a commercial for a more laid-back lifestyle brand might feature a pop song with a slower tempo and catchy melody.

Another reason why rock and pop music are commonly used in commercials is that they are often associated with youth and rebellion. These genres have a long history of being associated with teenage culture and breaking away from traditional norms, which can make them a good fit for advertisements that are trying to appeal to younger audiences. In addition, the fast-paced and energetic nature of rock and pop music can help to create a sense of excitement and urgency, which can be effective in getting viewers to take action.

However, it’s worth noting that not all commercials that use rock and pop music are successful. In fact, using these genres can be risky, as they may not be well-received by all audiences. For example, a commercial that features a rock song with heavy guitars and screaming vocals may be seen as too aggressive or off-putting to some viewers. In addition, the popularity of these genres means that they are often overused in commercials, which can make them feel generic or predictable.

Overall, while rock and pop music are popular choices for commercials, it’s important for advertisers to carefully consider their use and make sure that they are appropriate for their target audience. By doing so, they can create effective and memorable advertisements that stand out in a crowded marketplace.

Electronic Dance Music (EDM)

Electronic Dance Music (EDM) has become increasingly popular in recent years, and it’s no surprise that it has found its way into commercials. The versatility of EDM allows it to be used in a variety of different contexts, making it a popular choice for advertisers.

Why EDM is a Popular Choice for Commercials

One reason why EDM is a popular choice for commercials is its ability to create a sense of energy and excitement. The fast-paced rhythms and driving beats of EDM can help to capture the attention of viewers and keep them engaged with the commercial.

Another reason why EDM is a popular choice for commercials is its versatility. EDM can be used in a variety of different contexts, from high-energy party scenes to more mellow and introspective moments. This versatility makes it a popular choice for advertisers who want to convey a range of different emotions and moods in their commercials.

The Role of EDM in Commercials

EDM plays a significant role in many commercials, particularly those targeted at younger audiences. Advertisers often use EDM to create a sense of coolness and hipness around their products, hoping to appeal to younger consumers who are more likely to be fans of the genre.

In addition to its use in commercials targeted at younger audiences, EDM is also used in commercials for a range of other products and services. For example, commercials for sports drinks, energy bars, and workout gear often feature EDM to create a sense of energy and excitement around these products.

Conclusion

In conclusion, EDM is a popular choice for commercials due to its ability to create a sense of energy and excitement, as well as its versatility. Its use in commercials is widespread, with advertisers using it to appeal to younger audiences and to create a sense of coolness and hipness around their products. Whether you’re a fan of EDM or not, it’s hard to deny the impact that it has had on the world of advertising.

Hip-Hop and Rap Music

Hip-hop and rap music have become increasingly popular in commercial gig instruments in recent years. These genres have a distinct sound that can be used to grab the attention of consumers and make them remember a brand. Hip-hop and rap music have a high energy level, which makes them ideal for promoting products that are fast-paced and energetic.

One of the reasons why hip-hop and rap music are so effective in commercials is that they have a strong rhythm that can be easily used to create catchy jingles and slogans. The use of these genres in commercials has been shown to increase brand recognition and recall, which makes them a valuable tool for marketers.

In addition to their high energy level and strong rhythm, hip-hop and rap music also have a rebellious edge that can be used to appeal to younger audiences. These genres are often associated with youth culture and rebellion, which makes them a great fit for brands that want to appeal to younger consumers.

Another reason why hip-hop and rap music are popular in commercials is that they are versatile. These genres can be used to promote a wide range of products, from cars and electronics to clothing and food. They can also be used to promote causes, such as social justice and environmental issues.

However, it’s important to note that the use of hip-hop and rap music in commercials can be controversial. Some people argue that these genres are being exploited for commercial gain, and that they are being used to sell products that have no connection to the values of the communities that created them. This is why it’s important for marketers to be mindful of the cultural context in which they are using these genres, and to ensure that they are respectful of the communities that have created them.

Overall, the use of hip-hop and rap music in commercials is a powerful tool for marketers. These genres have a strong rhythm, high energy level, and rebellious edge that can be used to grab the attention of consumers and make them remember a brand. However, it’s important for marketers to be mindful of the cultural context in which they are using these genres, and to ensure that they are respectful of the communities that have created them.

Country and Folk Music

Country and folk music have been popular choices for commercials for many years. The distinct sounds of these genres often evoke feelings of nostalgia, simplicity, and a connection to nature. This makes them particularly appealing to advertisers who want to create a warm, inviting, and down-to-earth atmosphere for their products.

In recent years, the use of country and folk music in commercials has become even more prevalent. Many major brands have used this genre to promote their products, including cars, food, and clothing. For example, the Dodge Ram truck commercial featuring the song “Clocks” by Coldplay, showcases the ruggedness and strength of the vehicle by pairing it with the powerful sound of folk music.

The use of folk music in commercials is also becoming increasingly popular. Advertisers are drawn to the simple melodies and honest lyrics of folk music, which can help to create a sense of authenticity and honesty in their ads. For example, the commercial for Apple’s iPhone 12 featuring the song “Sunshine on My Shoulders” by John Denver, highlights the bright and optimistic feel of the product by pairing it with the upbeat and cheerful sound of folk music.

Overall, the use of country and folk music in commercials is a strategic move by advertisers to connect with their target audience on an emotional level. By tapping into the feelings of nostalgia and simplicity that these genres evoke, brands can create a lasting impression in the minds of consumers and increase their chances of success in the marketplace.

Classical Music

Classical music has been a popular choice for commercials for many years. This genre of music is often used to create a sense of sophistication, elegance, and timelessness. Many commercials have used classical music to convey a sense of luxury and exclusivity. Some of the most popular pieces of classical music used in commercials include:

• Clair de Lune by Claude Debussy
• The Blue Danube by Johann Strauss II
• The Nutcracker Suite by Pyotr Ilyich Tchaikovsky
• Swan Lake by Pyotr Ilyich Tchaikovsky
• Rhapsody in Blue by George Gershwin

The use of classical music in commercials is not limited to any particular industry or product. It has been used to promote everything from luxury cars to fast food. One of the reasons for the popularity of classical music in commercials is that it is often considered to be timeless and ageless. This makes it a great choice for advertisers who want to create a sense of longevity and stability for their products.

However, it is important to note that the use of classical music in commercials can be controversial. Some people feel that this type of music is too highbrow and elitist to be used in advertising. Others argue that it is a way to make commercials more interesting and engaging. Regardless of the opinions on the matter, the use of classical music in commercials is likely to continue for many years to come.

Other Musical Genres Used in Commercials

While certain musical genres tend to dominate commercial gig instruments, there are many other genres that are also utilized to great effect. Here are some of the other musical genres used in commercials:

• Classical Music: From Beethoven to Bach, classical music has been used in commercials for centuries. Its timeless elegance and sophistication make it a popular choice for high-end products and services.
• Jazz: With its improvisational nature and cool, sophisticated sound, jazz is a popular choice for commercials that want to convey a sense of sophistication and style.
• Rock: Rock music has been used in commercials since the 1960s, and its rebellious, edgy sound continues to be popular today. It’s often used to promote cars, technology, and other products that are seen as bold and innovative.
• Country: Country music has a down-home, authentic feel that makes it a popular choice for commercials that want to appeal to a rural or small-town audience. It’s often used to promote food, drinks, and other products that are seen as traditional or wholesome.
• Hip-Hop: With its fast-paced rhythms and streetwise attitude, hip-hop is a popular choice for commercials that want to appeal to a younger, urban audience. It’s often used to promote fashion, technology, and other products that are seen as cutting-edge and trendy.
• World Music: From African drumming to Indian raga, world music offers a wide range of sounds and styles that can be used to great effect in commercials. It’s often used to promote travel, food, and other products that are seen as exotic or multicultural.

Overall, the musical genres used in commercials can be just as diverse and varied as the products and services they promote. By choosing the right genre, advertisers can tap into a range of emotions and associations that can help them connect with their target audience in a meaningful way.

How Music is Chosen for Commercials

The selection of music for commercials is a meticulous process that involves various factors. Advertisers and marketers consider the target audience, the brand image, and the overall message they want to convey. The following are some of the key elements that influence the choice of music in commercials:

1. Emotional appeal: Music has the power to evoke emotions in the audience. Advertisers often choose songs that resonate with the intended audience and create a specific mood or atmosphere. For example, a car commercial might use a fast-paced rock song to create an exciting and energetic vibe, while a chocolate commercial might use a gentle and soothing melody to evoke feelings of comfort and indulgence.
2. Brand image: The music chosen for a commercial should align with the brand’s image and values. For instance, a luxury brand might use classical music to convey elegance and sophistication, while a sports brand might use upbeat and energetic music to reflect its active and dynamic image.
3. Product or service: The music chosen should also reflect the product or service being advertised. For example, a fitness app might use high-energy electronic dance music to motivate users to work out, while a financial services company might use soft piano music to convey trust and stability.
4. Timing and context: The timing and context of the commercial are also important factors in choosing the music. A commercial that will be aired during a sporting event might use a rousing anthem to get viewers excited, while a commercial for a romantic movie might use a love song to set the mood.
5. Familiarity: The familiarity of a song can also play a role in its selection for commercials. Using well-known songs can help create a positive association with the brand and make the commercial more memorable. On the other hand, using lesser-known songs can help a brand stand out and create a unique identity.

In summary, the process of choosing music for commercials is a strategic decision that takes into account various factors such as emotional appeal, brand image, product or service, timing and context, and familiarity. Advertisers carefully select music that resonates with their target audience and helps create a memorable and effective commercial.

The Impact of Music on Commercial Success

Factors Affecting the Success of a Commercial

Music plays a significant role in the success of a commercial, as it has the power to evoke emotions and create a lasting impression on the audience. There are several factors that affect the success of a commercial, including the type of music used, the tone and mood it creates, and the target audience.

In order to achieve success, commercials must first capture the attention of the viewer and hold it throughout the duration of the advertisement. The music used in a commercial can greatly impact the viewer’s attention span, as certain genres and styles of music have been proven to increase viewer engagement and retention. For example, studies have shown that commercials with upbeat and energetic music tend to have higher viewer engagement and retention rates compared to those with slower and more relaxed music.

Another important factor in the success of a commercial is its ability to create a strong emotional connection with the viewer. Music has the power to evoke emotions and create a memorable experience for the viewer, which can lead to increased brand recognition and loyalty. In fact, research has shown that commercials with music that matches the emotional tone of the advertisement are more effective at creating a positive brand image and increasing brand recall.

Finally, the target audience of a commercial is also an important consideration when selecting the type of music to use. Different genres and styles of music appeal to different age groups and demographics, and selecting the right music can help ensure that the advertisement resonates with the intended audience. For example, commercials targeting a younger demographic may benefit from using more contemporary and upbeat music, while those targeting an older demographic may find success with more traditional and nostalgic music.

In conclusion, the success of a commercial is heavily influenced by the type of music used, as it can impact viewer engagement, emotional connection, and target audience appeal. By carefully considering these factors, advertisers can increase the effectiveness of their commercials and ultimately achieve greater success.

Case Studies: Successful Commercials with Memorable Music

Apple: “Think Different”

• The “Think Different” campaign was a massive success for Apple, with its iconic imagery and memorable music.
• The commercial featured a montage of famous historical figures, including Albert Einstein, Mahatma Gandhi, and Steve Jobs, all set to a haunting and emotive soundtrack.
• The music was a combination of two songs: a classical piece called “Pomp and Circumstance” and an original composition by Thomas Newman.
• The commercial’s success was largely due to the way the music captured the essence of Apple’s brand identity, emphasizing its message of innovation and individuality.

Coca-Cola: “Share a Coke”

• The “Share a Coke” campaign was a huge success for Coca-Cola, with its catchy jingle and upbeat music.
• The commercial featured people of all ages and backgrounds sharing Coca-Cola bottles and enjoying life’s simple pleasures.
• The music was a cheerful and catchy tune, composed specifically for the campaign by Brian Tyler.
• The commercial’s success was largely due to the way the music captured the brand’s fun and inclusive personality, making it a memorable and beloved campaign.

Volkswagen: “The Fun Stuff”

• The “The Fun Stuff” campaign was a standout success for Volkswagen, with its uplifting music and heartwarming imagery.
• The commercial featured a montage of people engaging in various activities, all set to a lively and energetic soundtrack.
• The music was a mix of different genres, including rock, pop, and electronic, composed by the band OK Go.
• The commercial’s success was largely due to the way the music captured the brand’s playful and adventurous spirit, making it a memorable and beloved campaign.

The Future of Music in Commercials

Emerging Trends in Music and Advertising

The advertising industry is constantly evolving, and so is the role of music in commercials. In recent years, there has been a shift towards more experimental and unconventional approaches to music and advertising. Here are some emerging trends that are changing the way brands use music in their commercials:

1. Custom Music
   One of the biggest trends in music and advertising is the use of custom music. Brands are increasingly turning to original music compositions that are specifically created for their commercials. This approach allows brands to create a unique sonic identity that sets them apart from their competitors. Custom music also enables brands to tell a more cohesive story and create a stronger emotional connection with their audience.
2. Non-Music Elements
   Another trend that is gaining popularity is the use of non-music elements in commercials. This includes sounds such as ambient noise, dialogue, and sound effects. These elements can be used to create a more immersive experience for the audience and to enhance the overall narrative of the commercial.
3. AI-Generated Music
   With the advancement of technology, AI-generated music is becoming more prevalent in commercials. AI algorithms can analyze data about a brand and its target audience to create music that is tailored to their needs. This approach allows brands to create a more personalized experience for their audience and to stand out from the competition.
4. Virtual and Augmented Reality
   Virtual and augmented reality technology is also being used in commercials to create more immersive experiences for the audience. Brands can use this technology to create interactive commercials that allow the audience to explore different environments and engage with the brand in new ways.
5. User-Generated Content
   Another trend that is emerging in the world of music and advertising is the use of user-generated content. Brands are increasingly turning to social media to find new talent and to create commercials that are more relatable to their audience. This approach allows brands to tap into the creativity of their audience and to create a more authentic connection with their customers.

These emerging trends are changing the way brands use music in their commercials and are opening up new opportunities for creativity and innovation. As the advertising industry continues to evolve, it will be interesting to see how these trends develop and how they will shape the future of music and advertising.

Challenges and Opportunities for Commercial Gig Instruments

Commercial gig instruments have become an integral part of advertising and marketing campaigns, but they also face various challenges and opportunities in the future.

The Impact of Technology on Commercial Gig Instruments

The advancement of technology has enabled the creation of new instruments and the manipulation of existing ones, leading to new sounds and styles. This presents an opportunity for commercial gig instruments to expand their range and explore new sonic territories. However, it also poses a challenge for musicians to keep up with the rapidly changing technology and remain relevant.

The Importance of Diversity and Inclusion in Commercial Gig Instruments

As the world becomes more diverse, commercial gig instruments must also evolve to cater to different cultures and backgrounds. This presents an opportunity for musicians to create music that resonates with a wider audience, but it also poses a challenge to avoid cultural appropriation and stereotyping.

The Role of Social Media in Commercial Gig Instruments

Social media has become a powerful tool for musicians to promote their work and connect with audiences. This presents an opportunity for commercial gig instruments to reach a larger audience and build a stronger brand identity. However, it also poses a challenge to maintain authenticity and avoid the pressure to conform to certain standards.

The Need for Collaboration and Innovation in Commercial Gig Instruments

As the industry evolves, commercial gig instruments must continue to innovate and collaborate with other musicians and creators. This presents an opportunity for musicians to learn from each other and create new sounds and styles. However, it also poses a challenge to balance the need for innovation with the risk of losing one’s unique identity.

In conclusion, the future of commercial gig instruments is bright, but it also presents various challenges and opportunities. Musicians must embrace technology, diversity, social media, and collaboration to stay relevant and create music that resonates with audiences.

Key Takeaways and Final Thoughts

The Evolution of Music in Commercials

The use of music in commercials has evolved over time, from simple jingles to complex soundtracks that evoke emotions and tell stories. As the advertising industry becomes more competitive, the role of music in commercials is becoming increasingly important. Music can help a commercial stand out from the crowd and leave a lasting impression on viewers.

The Importance of Emotion in Commercials

Emotion plays a significant role in the effectiveness of a commercial. Music can be used to evoke specific emotions in viewers, such as happiness, sadness, or nostalgia. This emotional connection can help a commercial connect with viewers on a deeper level and increase the likelihood of them making a purchase.

The Rise of Custom Music in Commercials

As the advertising industry becomes more competitive, the use of custom music in commercials is on the rise. Custom music is tailor-made for a specific commercial and can help a brand create a unique identity and differentiate itself from competitors. Custom music can also be more cost-effective than licensing pre-existing music, as it eliminates the need to pay royalties.

The Future of Music in Commercials

The future of music in commercials is likely to involve a combination of custom music and pre-existing music. As technology continues to advance, it will become easier and more cost-effective to create custom music for commercials. However, pre-existing music will still play an important role in helping brands connect with viewers and create a memorable experience.

Final Thoughts

In conclusion, the role of music in commercials is likely to continue to evolve as the advertising industry becomes more competitive. Custom music will become more prevalent, but pre-existing music will still play an important role in helping brands connect with viewers. The future of music in commercials is bright, and it will be exciting to see how it continues to shape the industry.

FAQs

1. What type of music do commercials use?

Commercials use a wide variety of music genres, depending on the product or service being advertised and the target audience. However, some of the most common genres used in commercials include pop, rock, hip-hop, electronic, and acoustic.

2. Why do commercials use music?

Commercials use music to create an emotional connection with the audience and to enhance the overall impact of the advertisement. Music can help to set the tone, create a memorable melody, and associate positive feelings with the product or service being advertised.

3. What are some popular musical instruments used in commercials?

Some popular musical instruments used in commercials include guitars, pianos, drums, and synthesizers. These instruments are often used to create catchy melodies and rhythms that are easy to remember and associate with the product or service being advertised.

4. How are musical genres and instruments chosen for commercials?

Musical genres and instruments are chosen for commercials based on the target audience and the product or service being advertised. For example, a commercial for a sports car might use a fast-paced rock or electronic beat to appeal to a younger audience, while a commercial for a luxury watch might use a more classical or acoustic instrument to appeal to an older, more affluent audience.

5. Can any music be used in commercials?

While any music can technically be used in commercials, certain types of music may be more effective or appropriate depending on the product or service being advertised and the target audience. For example, a commercial for a children’s toy might use a more upbeat and playful music genre, while a commercial for a financial service might use a more serious and professional genre.

6. Are there any legal considerations when using music in commercials?

Yes, there are legal considerations when using music in commercials. Advertisers must obtain permission from the copyright holder to use copyrighted music in their commercials, and may need to pay licensing fees. Additionally, some musical genres or instruments may be more expensive to license than others.

7. How does the choice of music affect the success of a commercial?

The choice of music can have a significant impact on the success of a commercial. Catchy and memorable music can help to create an emotional connection with the audience and increase brand recognition, while poorly chosen music can detract from the overall impact of the advertisement and potentially turn off the audience.

Songs That BLEW UP from Commercials